About Magic by Morning

Magic by Morning is a small independent site for the hours after the kids fall asleep. In December that means the elf. The tooth fairy (any night), the leprechaun (March 17) and the Easter bunny (March 28, 2027) are next. Every idea lists the time it takes, the mess it makes and what you need from home, so you can pick one in seconds and go to bed.

How the ideas are made

Ideas are written and edited with the help of AI. Each one is then checked, in a separate review, against a written checklist for safety and for whether it can really be built with things from home, and it goes live only after it passes. The scene pictures are AI illustrations, labeled that way on every page: your elf and setup will look a little different. Nothing is copied from other sites. How we check every idea

Who makes this

Magic by Morning is made by one person, with a lot of help from AI. The ideas are written with AI, and the pictures are AI illustrations of our own elf, Moss. Every idea has to pass a written safety checklist before it goes live. A real person reads every message at [email protected]. The elves take the credit anyway.

We are not connected to any toy company or to the makers of any elf product.

Independent site. Not affiliated with or endorsed by CCA and B, LLC, owner of The Elf on the Shelf®.

Money

Some pages link to optional extras on Amazon. If you buy through those links, we may earn a small commission at no extra cost to you. Ideas never require buying anything, and nothing you print carries a link. See the disclosure.

Contact

Found a mistake, a broken link or an idea that didn't work? Write to [email protected]. A real person reads every message.

Minutes of the By-Morning Committee